CHALLENGE

Showcase the creativity of BLINK as a design agency specialising in the hospitality sector and position its leaders as industry experts. Targetting Asia and International media as well as a comprehensive social media campaign.

 

SOLUTION & DELIVERY

Exclusive interview with top executives in tier-one media. Showcasing a flagship design project. Strong media relationships campaign with one-on-one interviews as a key tool. Online, and print media – as well as social influencers. Curated social media feed to complement all communications and position the brand.

 

OUTCOME

Press coverage domestically and internationally – including double-page spreads in Prestige, DestinAsian, The Edge, and South China Morning Post (HK)